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  • Over 20% of all Internet users identify business and business related research as their primary Internet purpose compared to 10% for academic and academic related research.   Email still remains the main use of the Internet with 24% of users.
Internet Demographics
  • The gender gap is decreasing - 63% of all Internet users are male and 37% are female.

  • More users are trying online shopping - 21% have shopped online more than once and 13% have tried online shopping once.  A further 16% of users had used the Internet to support purchasing decisions.

  • Security a concern - 21% of users identified financial transactions as their primary concern which is the same number who identified the cost of Internet access as their primary concern.

  • Impact on other media - 57% of Internet uses are viewing less T.V and 30% spend less time on the telephone.

  • The average Internet user is 34 years of age.  The median user house hold income is $57,000.  IT professionals still remain the dominate Internet user group (12%).

For more information on Internet demographics please see our Web Links page.

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